Zero To One: Notes On Startups, Or How To Build The Future By Peter Thiel With Blake Masters
Peter Thiel co-founder of PayPal, entrepreneur, and investor pens down this masterpiece on how to establish companies that create new things, companies that bring about innovations. The focus of this book is that what is business transforming technology, that new niche that is needed in the area of small businesses, one that big businesses cannot risk tapping into.
Zero to One shows how you can go from 0 to 1- from nothing to something- by differentiating yourself and your business by innovation. Thiel promises that although it seems like there’s nothing new to be had, that technology is growing quite steadily; the truth is quite contrary to this. Capitalizing on this fact is what the book deems a certainty for a successful business.
In his own words ‘The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network’. He asserted that instead of trying to compete with the already existing market, it is best to create yours and be unique in doing that. The book is quite positive about the chances future start-ups have when they focus on dominating their market.
A big-thinking entrepreneur is what is projected on its pages with ideas for whoever wants to cash in to the innovative ideology which is differentiation rather than competition. The language of the book is quite stirring and motivational, prompting concepts to come into mind and inspiring the reader to move past the status quo and aggressively pursue new things. If you’re looking to be inspired to think outside the box, to be a unique business or start-up, then Zero to One is the book for you.