The E-Myth Revisited By Michael E. Gerber
This entrepreneurial book promises to tell us not only what to do about your small self-owned business not working, it tells you why businesses don’t work, and it more than fulfills on both counts. The author goes deeper into the business ideology starting from the most important foundation, the business owner himself, and working up from there into the application of the ‘business development process’.
Michael Gerber’s book is a summary of what E-Myth Worldwide has learned from its dealings with over 25,000 small business owners with an assertion that it has succeeded in thousands of cases. The book is broken down into four parts with chapters under them to perfectly explain the four ideas enumerated in the introduction.
Points made in the book are not shoveled down the readers’ throat but written in a way that lets you catch up with what is being passed across and suddenly it all makes sense. Michael declared that small business owners are not entrepreneurs but technicians, the most dominant of the three personalities that exist in a person wanting to start up a business; the other two are the entrepreneur and manager.
It makes for an actual interesting read and most of the ideas are definite success gems especially since the book calls out and shuts down the myths existing about starting up businesses while proposing facts that help in reality. Work ON your business and not IN your business is the takeaway point for every reader of the book.
The E-Myth revisited is written and organized in a way that takes the reader from the infancy stage of the business to the existence of a stable and long-lasting business. It is a must-read for aspirant business owners.
Lessons From This Book
- Most small business owners work in their business rather than on their business.
- If you are unwilling to change, your business will never be capable of giving you what you want.
- The Entrepreneur lives in the future, never in the past, rarely in the present.
- If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic.