Crush It!: Why Now Is The Time To Cash In On Your Passion By Gary Vaynerchuk
From the beginning of the book, the author comes across as a very interesting character with resolute opinions which draws the attention of any reader. The first chapter gives the three secrets to his success and for those who were expecting something business-related and stuffy, they were proven wrong. Love your family, work super hard, and live your passion; simple but sound success gems.
Gary promises to show us step by step how to build a business and a strong personal brand by using the social networking skills on the internet for whatever it is that we’re passionate about. According to him, social media has a lot of potentials that people are failing to tap into and can be a source to monetize whatever you are passionate about which is actually what most people seeking to start a business want. The writer of the book is a living testimony of what he preaches and what he has written. He is currently living the life and dishing out tips selflessly straight from his very own handbook in a very simplistic manner that might make his point overlooked.
However, in as much as the book refuses to go philosophical and intellectual, its straightforward ‘hit the nail on the head’ approach works and passes the relevant information. Crush it! is a fun read even when it's telling you how to channel your passion into a blog, the best marketing strategy, how to build a legacy; it sticks to its fun narrative while being constantly inspirational.
“it’s never a bad time to start a business unless you’re starting a mediocre business, supportive and motivational, yet realistic."
For future business owners looking to turn their passion into an avenue for making money, this book is the right one for you. As an extra, it’s a fun read on how to Crush it!