For anyone who desires to market their business but do not have the funds or, needs a cheaper mode of advertising other than running paid ads, this post is for you!
A year ago, I met Kingsley Onukwa, who was a talented fashion designer. Though a newbie in the industry, Kingsley complained about low patronage at his business, which was a resultant effect of little or no marketing at all.
Today, Kingsley Onukwa has evolved and built the Reebook House of Fashion, the second largest fast fashion store in Owerri, Imo State, Nigeria. In his interview with Goldberg Radio Station, Kingsley accredits his success to the advice and guidance he received from a colleague, Patricia Lewis.
Through a mutual friend, Paul Constantine, Kingsley meets Patricia Lewis, a colleague in the same fashion industry. Patricia walks Kingsley through her journey of making a fortune for her in a short period of time by incorporating the right marketing strategy, which does not involve paid ads.
Kingsley and Patricia’s discourse has been funneled into the Top ten (10) Paid Advertising Alternatives for Business Promotion, which has been penciled below:
Top ten (10) Paid Advertising Alternatives for Business Promotion
- You can use SEO to climb the Google results page
- Improve your Facebook game
- Tweet about your business
- Engage every single one of your Instagram followers
- My Business on Google
- Respond to inquiries on Quora
- Your Business’s YouTube
- Create your own website using Wix or WordPress
- Start your email marketing campaign now
- Make use of LinkedIn
1. You can use SEO to climb the Google results page
Some online marketing companies portray Search Engine Optimization (SEO) as a magical technology that only they can utilize, and they demand exorbitant fees from you if you want to use it for your business. This is discouraging, you should probably engage a competent agency when you have money, but for now, you can use a little rational thinking and initiative to make SEO work for you.
Make a website with certain key phrases in the text and photos, update it frequently, ensure that it is listed in search engines, and link to other pertinent websites.
Writing blogs, creating videos, participating in digital networking, and obtaining positive online ratings from clients are all examples of activities that fall into this category.
2. Improve your Facebook game
If Facebook were a nation, its user base would be much larger than China’s. Every day, 2.3 billion individuals utilize the website. It ranks as the third most popular website on the web. Additionally, 93% of companies advertise there.
Make a business page instead of a personal page. Use a well-known image. Regularly update your page to maintain the content relevant to your business. Obtain some favorable client testimonials. You are providing free Facebook marketing services.
3. Tweet about your business
Twitter is popular among small business owners because it makes providing customer support simple. Responding to individuals who message you on the network is quick, easy, and free.
Additionally, you may use Twitter to engage in genuine dialogue with your followers, connect with influential people, and leverage popular hashtags related to your sector.
4. Engage every single one of your Instagram followers
The social media site that focuses on photos is on the verge of surpassing Facebook in popularity. Gen Z in particular tends to enjoy taking pictures and uploading them to social media sites for friends to view.
You should also upload your images if you offer products. It’s a fantastic place to build your brand, share your story, and include a blog link.
5. My Business on Google
Utilize this free service by registering your company at Google My Business. Being a contributor to the website boosts your SEO and provides viewers with your contact information. Even setting up a link to your profiles on social media is possible.
This program is cost-free, simple to use, and incredibly efficient.
6. Respond to inquiries on Quora
300 million people every month use Quora as a platform for question-and-answer sessions online. By contributing to Quora, you can get your brand and reputation exposed to millions of users who are searching for answers about your industry.
Expert in online marketing and CEO of Digital Press, Nicolas Cole asserts, “If you aren’t writing on Quora, you’re completing the entire content thing incorrectly.” He asserts that his Quora responses have received 25 million views.
You can achieve those kinds of outcomes if you start producing high-caliber responses.
7. Your Business’s YouTube
The second-largest search engine in the world, just behind Google, is the well-known video site YouTube. It is used by almost 1.3 billion people. Simple movies that you make and upload to YouTube can be a terrific way to promote your company.
Make them funny or serious, brief or detailed, instructive or motivational. You can build an organic following on YouTube with any tone and material that fits your business. A cameraman or expensive software is not necessary for you to pay for. You only need a smart phone.
8. Create your own website using Wix or WordPress
You might have noticed that almost every one of these suggestions calls on you to create a website. They are pricey. A nice new website these days might cost you $20,000. You don’t need a $20,000 website, which is wonderful news for you, a small business owner.
The free or low-cost websites you can build with WordPress or Wix should suffice for your business.
These websites have a classy appearance, allow for SEO optimization, provide lots of room for both graphics and content, and are simple for a beginner to use. You don’t have to be an expert in web design.
9. Start your email marketing campaign now
As a small business, email marketing is a fantastic way to draw in and keep consumers. Through your social media platforms or online shop, you can request that potential customers join your email list.
Email marketing is among the most economical strategies for promoting a new company, with an average gain of $42 for just about every dollar spent.
Once customers opt-in, you may send them offers, information about new products, or other resources to foster a connection and boost sales. You can also construct automated email marketing campaigns.
10. Make use of LinkedIn
A significant social media platform called LinkedIn is frequently underused. Engage in conversation with the connections you build, share your blog articles and offers, join and participate in forums, and share the valuable content of others.
Don’t just add network connections and sign off!